Hawaii Superferry: It's Not About The Environment
I have never
written about my professional endeavors on my blog
until now. However the time has come to shed some
light on how legitimate environmentally friendly
efforts can be hijacked by a few self-interested
individuals claiming “the environment” in
their name.
Hawaii Superferry
is a
company I founded in 2001 shortly after 9/11
grounded Hawaiis airlines for four long days. This
halted Hawaii like no other place on earth because
it is the world’s only island archipelago
solely dependent on flying. My two cofounders and
I did this to bring an affordable,
energy-efficient and environmentally friendly
alternative for interisland travel to Hawai`i.
Hawaii Superferry successfully carried around
250,000 passengers during the time it operated,
only to be derailed by a lawsuit from powerful
special interests like the Sierra Club after 11 months
of operation.
How did this happen?